Digital marketing
consulting for charities
& brands that care.

Foster equity and inclusion through accessible, fair marketing

Lower your marketing’s CO2 emissions with tools & channels that fit your values 

Fall (back) in love with promoting your work – with an experienced marketing pro by your side

Kind words
from clients

“Victoria is a real win for marketing in the not-for-profit sector!”

“Victoria joined us during a difficult transition period when the digital marketing role had been vacant for a long time. She quickly familiarised herself with the initially new subject of fundraising. After a short time, she successfully took over the complete coordination of our digital activities, including the relaunch of our website. Her approachable, appreciative and fair style make working with Victoria special.”

Heiko Seeger –
Hoffnungsträger Stiftung,
CEO Global Impact 

When you’re driven by a cause, digital marketing can feel like a necessary evil. You’re on a mission but blocked by marketing as usual: campaigns and posts spreading false information, coercing people to buy, or fanning the flames of extremism.

If those methods make your stomach turn, I’m with you. 


What’s more: if the internet were a country, it would be the 4th largest polluter (according to the Sustainable Web Manifesto). Every video, post, and podcast we publish online contributes to heating our planet. And even though most of humanity is excluded from the blessings of digital technology, they’ll have to bear the brunt of the climate crisis.

So, let’s change the way we do marketing.


The good news: there’s another way to do marketing that’s beautifully in line with the causes you care about. And along this pioneer trail, you’ll meet the most awesome of advocates, clients and partners.

Your work is all about helping people and the planet thrive. Your marketing should reflect, herald, and support your goals. 

That’s where I come in.

I guide your steps into low-emissions, high-impact marketing. Based on your charity’s or company’s mission, I set up a game plan, a clear strategy, and measurable milestones. Together with my team of partner specialists, I’ll make sure you resonate with people who appreciate your values: your happy supporters and customers in the making.

I help you create digital marketing that fosters respect for the planet and levels the playing field.

Your online presence can be the change you want to see in the world.

We’ll develop a digital marketing strategy that strengthens your brand and brings out the best in you.



Marketing consulting
and mentoring


As an experienced marketing strategist and corporate consultant, I’m your reliable companion on the path to developing a digital presence that matches your vision.
From inception to concepts, from first ideas to final tweaks: I’ll streamline the entire process for you. You’ll discover how joyful and uncomplicated marketing can be.

Digital marketing resources
that boost your cause


Find out how our values align, test-drive my tool tips – or DIY your digital marketing until you’re ready to invest in expert support. Check out my favorite reads, podcasts, and communities for a future-friendly digital transformation.

Meet the
new folks
network*


Stronger together: I draw on diverse talent and skills from a range of inclusive partner organizations.

*The ‘old boy network’ consists of privileged men who are members of the same organizations and institutions. They usually graduated from the same private schools and universities – and have used insider dealings to push each other for seats at the high tables. Think of my network as the opposite approach!

Rewild your dreams
of what digital marketing
can do for you.

Because if we dream small, how will we reach for the stars in your customers’ and supporters’ eyes?

But first, have we met? I think it’s time for introductions – let’s make digital marketing more human.



Hi, I´m Victoria.

The happy result of a German-Philippine love story, I got to experience inequality firsthand:

As a child growing up in Manila
(why do other kids have to beg?)

In my own family (the bougie setting in Germany vs.
indigenous life in the remote Northern Philippine highlands)

At school, where social background had such an inordinate
effect on young people’s access to education and jobs.

I may have spent 15 years in conventional marketing,
but I never lost sight of those experiences.

So, in 2021 I began to change course. Now I support companies and charities as they transform their digital marketing to be more responsible. Brands that care about fostering equal opportunities and protecting the climate deserve tailored strategies and tactics to reach their people and reach their goals.




Now you’re
talking.



Sound good so far?
Then let’s continue the conversation.

Send me an E-Mail or direct message on LinkedIn or Reflecta.

Networking, questions, partnerships or the start of a beautiful digital marketing project: I can’t wait to hear from you.